SiriusDecisions’ New Demand Waterfall Changes Lead Development Flow
SiriusDecisions recently introduced their new, re-architected Demand Waterfall at the 2012 Summit. By expanding the Demand Waterfall, SiriusDecisions has created a clearer picture of the complex...
View ArticleB2B Big Data + Bad Data = Big Problem
B2B companies of all sizes are managing tons of data. Given the complexity of B2B data, it is a big job to manage it effectively. The fact that so much data is stale, duplicate, or incomplete has a...
View ArticlePredictive Analytics: The Future in Marketing Automation Has Arrived
Jon Russo’s recent blog post, “Next Gen Marketing Automation -- Revenue Impacting”, places the spotlight on the four key attributes that he sees as drivers for next generation of B2B marketing...
View ArticleTMCnet: SetLogik Unveils Enhanced SetLogik Express for Salesforce
Carolyn J. Dawson's article about the release of SetLogik Express for Salesforce was included in the "Salesforce Featured Articles" on TMCnet.com. Read the article about SetLogik Express for Salesforce...
View ArticleMaking the New SiriusDecisions Demand Waterfall More Efficient with SetLogik
When the SiriusDecisions' New Demand Waterfall was introduced, we explained how leads cascade along the waterfall from initial inquiry to closed business. While the Demand Waterfall builds on timeless...
View ArticleSetLogik unleashes the B2B Sales & Marketing Wave of the Future!
Sunnyvale, CA - SetLogik Inc., the pioneer of on-demand, cloud-based strategic data management and predictive analytics solutions, has today announced the general availability of SetLogik Enterprise....
View ArticlePutting the Pieces Together: Good Data and Predictive Analytics
Paul Nolan’s informative cover story included in the July/August edition of Sales and Marketing Management entitled, “Customer Data: What to Get and How to Make Sense Of It.” provides real-life...
View ArticleFinding the Winning Combination – Go for the Gold
It was thrilling to watch Michael Phelps, Ryan Lochte, Conor Dwyer, and Ricky Berens win the gold last night in the Men’s 4x200m Freestyle relay. Phelps became the most decorated Olympic athlete ever....
View ArticleThe Trouble with Data: Managing Data Quality
In the maelstrom of daily B2B activity, data changes, grows, goes out of date, and needs continual verification. Companies move, employees change jobs, mergers and acquisitions happen. Typographic...
View ArticleLeft Brained Marketing: Using Your Data for Greater Results
Do you remember a time when marketing seemed much simpler? You defined the 4Ps (Product, Price, Place, and Promotion), selected a mix of activities, and you were on your way. Sales would then manage...
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